Opportunity

a period of time during which some action can be taken that will achieve a desired outcome. Once this period is over, or the "window is closed", the specified outcome is no longer possible.

a state of fairness in which job applicants are treated similarly, unhampered by artificial barriers or prejudices or preferences, except when particular distinctions can be explicitly justified.[1] According to this often complex and contested concept,[2] the intent is that the important jobs in an organization should go to the people who are most
qualified – persons most likely to perform ably in a given task – and not

go to persons for reasons deemed arbitrary or irrelevant, such as circumstances of birth, upbringing, having well-connected relatives or friends,[3] religion, sex,[4] ethnicity,[4] race, caste,[5] or involuntary personal attributes such as disability, age, gender identity, or sexual orientation.

A market opportunity for a product or a service, based on either one technology or several, fulfills the need(s) of a (preferably increasing) market better than the competition and better than substitution-technologies within the given environmental frame (e.g. society, politics, legislation, etc.).